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Dick Costolo, formerly Twitter's chief operating officer, became CEO.On October 4, 2010, Williams made an announcement saying that he will stay with the company and "be completely focused on product strategy".NASA has also hosted over 25 "tweetups", events that provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants' social networks to further the outreach goals of NASA. This grew to 100 million tweets posted per quarter in 2008.In August 2010, the company appointed Adam Bain from News Corp.'s Fox Audience Network as president of revenue. In February 2010, Twitter users were sending 50 million tweets per day. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14.The record was broken again when 3,085 tweets per second were posted after the Los Angeles Lakers' victory in the 2010 NBA Finals on June 17, Twitter acquired application developer Atebits on April 11, 2010.Atebits had developed the Apple Design Award-winning Twitter client Tweetie for the Mac and i Phone.Twitter's director of business development explained that it is important to have Twitter content where Twitter users go.On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it had 140 million users and 340 million tweets per day.
inspired by Flickr and the five-character length of American SMS short codes.
He said while Twitter would "never lose that feeling" of speed, users could do more with the text.
On October 4, 2010, Williams announced that he was stepping down as CEO.
Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites including You Tube and Flickr, and a complete overhaul of the interface, which shifted links such as '@mentions' and 'Retweets' above the Twitter stream, while 'Messages' and 'Log Out' became accessible via a black bar at the very top of
As of November 1, 2010, the company confirmed that the "New Twitter experience" had been rolled out to all users.